I always want to make a pair of shoes, it should have a mother-like warmth, some Chinese flavor; at the same time, it should be very fashionable, some international models, can represent China..." This is the CEO of Changli Sporting Goods Co., Ltd. Lin Meirong The original intention. After three years, it is such a pair of shoes, not taking the usual path, in the fertile soil of sports shoes production to open up their own differentiated blue ocean, with a pair of health shoes at home and abroad, and successfully entered the high-end market. The traditional culture carried by these shoes not only makes more people understand China, but also gives birth to the yearning for Chinese culture...
Rebecca Lim's, to create a scale of love
A pair of shoes not only incorporates Chinese cultural elements, but also contains deep Zen, philosophical connotations, deep health, and has developed into an internationally renowned brand. It has been favored by domestic first-line big coffees such as Ma Yun, Zhang Tielin and others. Hot. Italian Anna, originally a full-time wife, was influenced by Lin Meirong and joined the business of delivering health shoes. She won the general agent in Europe, stayed at Changli Company, studied health shoes, and fell in love with it. Chinese culture.
The founder, Lin Meirong, is a native of Jinjiang woman who has a deep friendship with her hometown. Her temperament is elegant, tender and watery, full of wisdom and creativity. With the persistence of never giving up, after three years of research and development of a shoe, not only to make the mother on the three-foot platform put on a pair of comfortable and healthy, suitable for standing for a long time; it is to make everyone have a pair of health The feet, a pair of shoes with Chinese elements.
As the helm of Chang Li Xiaomei, Lin Meirong said that she is a person who pursues perfection. She requires the fabric, sole and comfort of the shoes to satisfy her 100% satisfaction. In her view, simplicity makes classics, so during the development process, she emphasized the best results with the simplest design.
She once gave up her job as a state-owned enterprise for her family and worked as a full-time wife for 6 years at home. After coming to work in the family business, starting from the business and the documentary, the business model will be changed from receiving the indirect order to receiving the direct order within 3 years; then the product quality will be strictly controlled and the price of the shoes will be US$6. In the leap of 40 dollars, the transformation of middle and low-end shoes to high-end shoes was completed; in addition, she changed her father’s original business approach and developed a brand new outdoor brand to promote this 20-year-old shoe factory. After a historic step, she exerted her keen business judgment and creativity to the fullest extent, and made her fathers look at each other and realized the gorgeous turn of the full-time wife to the manager in a short time.
Lin Meirong has an impressive sentence. She said: "Steve Jobs changed the world with apples, and I used shoes to change my life." Lin Meirong's original intention was only to produce a pair of shoes that the mother could wear. Unconsciously, these shoes have already It changed the fate of the company and changed the traditional foundry model under the management of the father. Moreover, with the increase of age, her pursuit of beauty is no longer the beauty of appearance, but the return to health, health and care for humanity. She said: "I can't guarantee that everyone likes my shoes, but I can guarantee that everyone who wears my shoes feels comfortable."
Today, Rebecca Lim's cooperates with many hospitals in Quanzhou, Xiamen and Fuzhou in the form of “bulk customization” to create a beautiful and comfortable new nurse shoes for nurses. Not only that, Lin Meirong has developed men's and children's models on the basis of women's models to suit the vast consumer groups.
